My brother has, over the years, been attacked by a startling number of animals. The one that has stuck in
our family’s collective imagination is a goose. I have spent a non-trivial portion of my adult life
giving him goose-themed gifts.
For his 50th birthday I went overboard. I made him a wardrobe.

The logo
First I needed a mark. The brief I wrote to myself was something like: heavy metal band, but the band is
his initials. JS, Josh Sutherland, locked together as a single angular symbol that
would tile nicely as a background.

The pattern
Then the geese. Not just geese: criminal geese. Smoking. Holding knives. Standing over a skull.
Drawn loose and inky, then arranged in a repeating tile against the JS monogram so the whole surface reads
as one piece of fabric design.

The wardrobe
From there I had everything I needed to print on demand. Jacket, t-shirt, bucket hat, slides, mugs.






The result
He laughed. He wore the jacket. The joke compounds. He’s 50 now, and as long as another goose
doesn’t finish the job, there’s a 60th coming in ten years and I’m already thinking about
the next escalation.